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Today, like everyday — you choose.
You can choose to leave your mark.
You can choose to make a difference.
You can choose to find opportunities in every situation.
We believe collaboration and vision pave the road to a dream. We believe in doing something meaningful to transform peoples lives. We believe you can be more than you ever imagined.
We believe that AMAZING is possible for you. Let the journey begin.
Profinium's Mission Statement
Our Purpose
Achieving Dreams — Together
Our Pledge
Act with Integrity — Always
Deliver the Common — Extraordinarily
Champion Change, Creativity & Collaboration
Our Pursuits
Cultivating excellence by challenging ourselves with courage and confidence.
Inspiring a fun environment where innovation thrives, mentoring is essential, and our journey is celebrated.
Delivering a legendary experience through our unrivaled service and empowering solutions.
Vested in our communities' success with leadership, resources and time.
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Profinium Story
Our story starts back in 1875, only seventeen years after Minnesota became a state. Locally owned and managed for 140 years, we've lived, worked, thrived, struggled, rejoiced, mourned, and succeeded in our communities. In 2003, we merged two banks and formed one identity… Profinium (PROfessional FINancial solutions for the new MillennIUM).
Something profound began at Profinium in 2008. You were struggling during the tough financial times of the Great Recession — and so were we.
We certainly weren't the only business taking this journey at that time, but we took a different path. We decided it was an opportunity to test our resilience, adapt, and innovate.
We were going to make Profinium a place people want to come, not just their bank, but something more, something inspirational, something life-changing in the midst of very hard times. We took a stance against boring banking!
We knew that we could see our way through this because we had a new attitude driving us, “Achieving Dreams — Together.” We created a roadmap for achieving our dreams and the dreams of our clients. We followed through every day by taking specific action steps — like a commitment to creating a legendary experience for clients, providing unrivaled service, and improving our technology.
And it worked.
After making it through the darkest days of the economic crisis and helping our clients do the same, it was time to take another look at our story. How could we improve upon our promises? How would we incorporate what we learned?
Our new tagline became, "Amazing IS Possible". We can do this… together. You have dreams. We have the expertise to help you achieve them. It's truly amazing what we can accomplish when the vision is clear and a plan is in place.
We're so thankful to our clients and communities, that you've joined us on this journey, and that we get to be part of your lives.
We've had highs and lows over 140 years. We've struggled and succeeded; but like you, we keep growing and learning. We know how to be successful and produce results. We dare to dream and know how to bring those dreams to life.
Amazing is possible. Won't you join us?
Second Half of 2022 Community Service Award Winners
Each year, Profinium recognizes team members who exemplify our Pursuit to be “Vested in our communities’ success with leadership, resources and time.” A special donation of $100 is given to an organization of the team member’s choice.
For the second half of 2022, Profinium would like to recognize Veronica Bruckhoff!
Veronica has spent her time as a board member for Miss Bonnie Lass, a nonprofit high school junior scholarship program that hosts community events like Robert Burns Night, fundraising, etc. She also helped with the Backpack Food Program, which offers students nutritious, well-balanced meals for over the weekend. In addition, in 2021 she helped FarmAmerica as a Capital Campaign Member and lastly, being a Council Member & part of the Parish Education Committee for St. John’s Lutheran Church.
Veronica has chosen to give to FarmAmerica.
Each year, Profinium recognizes team members who exemplify our Pursuit to be “Vested in our communities’ success with leadership, resources and time.” A special donation of $100 is given to an organization of the team member’s choice.
For the second half of 2022, Profinium would like to recognize Johana De Los Santos!
Johana has spent many hours over the years passionately providing help for her church by offering free bible studies in person or virtual to anyone who is interesting in learning more. During the pandemic, she has taken the time to write positive letters to the community, and providing meals to those effected by COVID.
Johana has chosen to give to Big Brothers Big Sisters.